Our Customers We are driven by the needs of our customers. We understand our customers' needs and deliver innovative products and services to meet those needs. Our People We respect each other. We work together as one BellSouth team. This team reflects the diversity of the communities we serve. Our Communities Everywhere we do business we strive to make our communities better places to live, work and grow. Excellence We strive for excellence in everything that we do including excellent service for our customers, a great place to work for our employees and outstanding performance for our shareholders. Integrity Every action we take reflects the highest ethical standards. We interact with our customers, our employees and our shareholders with honesty and integrity.